Visa Summer Olympics Games

Overview

“Visa's 2024 Summer Olympics campaign sought to dominate the digital payment space in Mauritius and Madagascar. Leveraging the global reach of the Olympics, Visa boosted its brand's visibility and engagement. The campaign used cutting-edge ads and precise targeting to stay top-of-mind for consumers in key markets. ”

Targeting Precision

Strategic Approach: Visa's ads weren't scattered. A programmatic strategy ensured they reached the most visited sites and apps. Using data, the campaign hit the right audience, driving engagement and recall across the region.

Conclusion: Visa's 2024 Summer Olympics campaign excelled by blending creative execution, real-time data insights, and precise audience targeting. With 88 million impressions and nearly 643,000 clicks, Visa's brand visibility soared. This campaign set a new benchmark for digital marketing in Mauritius and Madagascar, proving the value of innovation and smart strategy.

Multi-Format Creative

• Display Ads
• 3D Cube Rotation
• Flip Parallax
• HTML5 Clip Path
• GIFs
• Gamified Ads

Campaign Results

• Mauritius: 70+ million impressions, 513,336 clicks, 0.815% CTR (above benchmarks)
• Madagascar: 18+ million impressions, 129,504 clicks, 0.68% CTR
• High engagement through combination of engaging formats and precise targeting
• Campaign results far surpassed industry standards

Key Takeaways

• Creative Innovation
• A blend of traditional and innovative ad formats like 3D Cube Rotation and puzzle gamified ads fueled engagement
• Data-Driven Optimization
• Real-time tracking kept the campaign performing above industry averages
• Targeted Impact
• The programmatic strategy ensured Visa reached key audiences efficiently, enhancing its presence.