Tecno Camon 40 Influencer Campaign

Overview

Suss Ads delivered a comprehensive influencer marketing campaign for the Tecno Camon 40 smartphone launch, targeting young, digital-first audiences in Kenya. The campaign leveraged 9 carefully selected influencers across multiple social platforms to create authentic content that highlighted the device's key features.

Targeting Precision

The influencer selection process focused on creators with authentic connections to their audiences and alignment with Tecno`s brand identity.

Outcome: The Tecno CaMon 40 influencer campaign significantly increased product awareness and online buzz in the Kenyan market. The strategic use of relatable content creators ensured the product reached a wide and relevant audience, driving conversation and engagement across social media.

The campaign demonstrated the power of authentic influencer partnerships in launching consumer electronics products in the competitive Kenyan smartphone market. By leveraging creators from diverse niches including tech, lifestyle, and entertainment, Tecno was able to showcase the Camon 40's versatility and appeal to different audience segments.

Our Role

• Influencer Sourcing: Identified and vetted 9 influencers aligned with the Tecno Camon brand values and audience demographics
• Contract & Negotiation: Handled all influencer communications, including fee negotiations and content timelines
• Campaign Management: Oversaw the production, delivery, and publishing of content to ensure consistency, brand alignment, and timely rollout across platforms

Campaign Results

• Total Views: 4,935,889
• Reach: 3,347,734
• Story Views: 115,191
• Engagements: 39,243

Results

Campaign Execution: The campaign activated influencers across TikTok, YouTube, and Instagram to showcase the Tecno Camon 40's features in engaging and creative ways—from product unboxings and reviews to lifestyle content and reels.