SportPesa Optimization Campaign

Overview

SportPesa sought to drive conversions on their betting platform through an integrated digital marketing approach. The campaign targeted mass audiences in Kenya, focusing on potential and existing bettors interested in sports betting opportunities. By leveraging diverse ad formats including interstitials, push notifications, pop ads, and video ads, the campaign was able to maximize conversions and increase the platform's userbase and revenue.

Ad Formats Used

Interstitial Ads
Push Notifications
Pop Ads
Video Ads
Private Marketplace Placements

Channels Used

To implement an effective campaign, we strategically leveraged various ad formats. Push notifications were used to deliver timely, personalized betting offers directly to users' devices, encouraging immediate engagement with the platform.

Additionally, we integrated video ads that showcased betting features and promotions, engaging users through dynamic visuals on popular platforms such as YouTube and within mobile apps. This multi-channel approach ensured maximum reach and conversion opportunities.

Campaign Results

700M+ impressions across all ad formats
5M+ link clicks demonstrating strong user interest
0.72% click-through rate, exceeding industry standards
Cost-efficient campaign with CPC of $0.024
CPM of $0.69, ensuring budget optimization

Client Feedback

The campaign exceeded our expectations in terms of both reach and conversion metrics. The multi-channel approach helped us connect with potential bettors at different touchpoints in their journey, significantly improving our user acquisition and retention rates.

Marketing Manager:SportPesa Kenya.

Results

We placed pop ads on high-traffic websites related to sports to attract users when they were most likely to consider placing bets. Interstitial ads were strategically deployed during game pauses to capture attention without disrupting the user experience.

The strategic placement of ads on sports-related websites created strong contextual relevance, significantly improving engagement metrics compared to traditional placements. Our timing-based approach, delivering push notifications during key sporting events, resulted in 35% higher conversion rates during these periods.