Case Study: Velex Group (AvadaPay) — Telegram Ads Campaign in Kenya

Overview

AvadaPay partnered with Velex Group to drive brand awareness and high-intent traffic among Kenyan businesses and organizations seeking efficient digital payment solutions.

Campaign Objective

• Introduce AvadaPay as a reliable payment platform
• Drive traffic to a business growth assessment quiz
• Generate cost-efficient clicks at scale within a short campaign window

Campaign Overview

• Channel: Telegram Ads
• Campaign Duration: 14 days
• Target Audience: SMEs and growing businesses,NGOs and development organizations, Education institutions,Transport & healthcare operators
• Geography: Kenya

Telegram was selected due to its high engagement rates, strong business communities, and cost-efficient reach in the Kenyan market.

Creative & Messaging Strategy

The campaign used direct, problem-solution messaging, focusing on common business pain points such as slow growth and inefficient payment processes.

Key messaging highlights:

• Is your business struggling to grow?
• Take this 2-minute quiz and see what’s really holding you back
• Emphasis on instant results and ease of use
• Clean fintech branding (AvadaPay green palette)
• A professional business persona to build trust
• Clear call-to-action driving users to the quiz

Why Telegram Worked for AvadaPay

• High concentration of business-focused communities
• Minimal ad fatigue compared to traditional social platforms
• Lower CPMs with strong CTR performance
• Ideal for fintech education and lead-generation funnels

Key Outcomes

• Exceptional Reach at Low Cost: The campaign achieved over half a million impressions at a highly competitive CPM of $0.80.
• Strong Engagement: Over 6,000 customers demonstrated a strong message resonance and audience relevance.
• High-Intent Traffic: The quiz-based CTA attracted users actively interested in improving their business operations and payment systems.
• Scalable Channel Validation: Telegram proved to be an effective and scalable acquisition channel for fintech products in Kenya.

The Telegram Ads campaign successfully positioned AvadaPay as a modern, accessible payment solution for Kenyan businesses. With strong reach, efficient spend, and high engagement, the campaign validated Telegram as a powerful channel for fintech growth in emerging markets.